Auren.

Project overview:

Auren designs premium wireless speakers and headphones. They were preparing a new product line and needed a brand and app experience that felt as refined as their sound.

Challenge:

Auren’s companion app was confusing, with settings buried several screens deep. The brand itself felt technical and cold, which did not match the warm, natural sound the products are known for.

Solution:

We created an identity inspired by sound waves and rings, then redesigned the app around the three things people do most: connect, adjust and play. Every screen was tested with real listeners.

Conclusion:

The new Auren brand and app work together as one experience. Customers now spend less time in settings and more time listening.