Lumio.
Branding
Website Design
Project overview:
Lumio is an independent streetwear label known for bold colours and limited drops. They wanted a brand and online store with as much energy as their collections.
Challenge:
Lumio’s drops sold out fast, but their store struggled under the traffic and looked generic. The brand had a strong personality on social media that was missing everywhere else.
Solution:
We developed a loud, movement-driven identity and a store designed for drop days. Product pages lead with large imagery, and a waitlist keeps fans close between releases.
Conclusion:
Lumio’s online store now feels like part of the brand, not just a place to check out. Drop days run smoothly and fans keep coming back.