Nexora website and UI/UX design project

Nexora.

UI/UX Design

Branding

Project overview:

Nexora is a fitness platform offering live and on-demand training with professional athletes. They were moving from a small community to a national launch.


Challenge:

The existing platform was hard to navigate and looked unfinished next to bigger competitors. Members struggled to find classes, and the brand did not reflect the quality of the coaching.


Solution:

We built a sharp, athletic identity and redesigned the platform around personal schedules. Members can now find the right class in a few taps and track their progress over time.



Services provided:

Visual identity

Platform UI/UX design

Design system creation

Launch campaign design

Services provided:

Visual identity

Platform UI/UX design

Design system creation

Launch campaign design



Detail visual from the Nexora project


Results:

45% increase in weekly active members

30% more classes booked per member

Smoother signup on mobile

A brand ready for a national launch

Results:

45% increase in weekly active members

30% more classes booked per member

Smoother signup on mobile

A brand ready for a national launch


Conclusion:

Nexora launched with a brand and product that feel ready to compete. Members train more often because the platform makes it easy to show up.


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