Orbit.

Project overview:

Orbit is a training app for road cyclists that turns ride data into clear, personal coaching. They needed a product experience that serious riders would trust.

Challenge:

Orbit’s app showed a lot of data but very little guidance. Riders felt overwhelmed by charts and numbers, and many stopped using the app after their first month.

Solution:

We redesigned the app around a weekly plan and a single daily goal. Detailed stats are still there for riders who want them, but the main screens focus on what to do next. We also built a new marketing site to explain the approach.

Conclusion:

Orbit now feels like a coach rather than a dashboard. Riders stay longer because the app tells them exactly what to focus on.